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Facebook had teamed up with state-owned telecoms operator Myanma Posts and Telecommunications (MPT) to offer Facebook’s Free Basics, a plan that consumers can use with no cost to their cellphone data plan. I became more aware of what a monster Facebook is when I read an Octoreport by Kevin Roose in The New York Times about the role of the company in spreading hate against the Muslim Rohingya people in Myanmar. But still I felt its constant, insidious lure. Five years ago, after I developed a thumb-ache, I removed the Facebook app from my smartphone, and I’ve never re-installed it.

I was home most of the time, and Facebook became my social life. Then in 2010 I gave birth to twins, and Facebook was an excellent way to share pictures and anecdotes about my delightful children. For months I didn’t look at it, and I didn’t miss it.

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About nine years ago, I asked my husband to change my password and log out of Facebook for me, so that I couldn’t access it at all unless he logged me in. I’ve been aware of the irresistible lure of Facebook for some time. On November 9, 2017, he told Axios, “The thought process that went into building these applications, Facebook being the first of them, … was all about: ‘How do we consume as much of your time and conscious attention as possible?’” The answer, he admitted, was to give the user a “dopamine hit”, through “likes” and “comments.” He added, “God only knows what it’s doing to our children’s brains.” (Have you ever watched while, “a friend is typing a comment” waiting for that comment to appear?)įacebook founding president Sean Parker has been quite open about this. Because I freely admit that I find Facebook addictive, and that’s no accident: Facebook and other social media companies are masters of manipulation, worming their way into our lives and using clever techniques to keep us on the site as long as possible. It can be used to block any distracting web site for up to 24 hours, but I use it mainly for Facebook. Self-control is one of the best apps ever invented, and I want to write a love-letter to the developers who invented it, including Charlie Stigler, Steve Lambert, and others. “That’s why I use Self-Control, the free Mac app.” “I don’t have any.” “I know neither do I,” I said. She had been complaining about what an addictive time-suck Facebook is. “What you need is self-control,” I said to my friend. A stack of books I’ve read recently, thanks to Self-Control